June 27, 2003

Wine in India

Do you know the annual per capita consumption of wine in India? According to this NY Times article on the growth of Indian wine production, it currently comes out to one teaspoon.

Definitely sounds as if there's room to go (French per capita consumption for 2002 was 56 liters; worldwide average came to 3.5 liters).

Posted by David on June 27, 2003 11:17 PM

Comments

The Fact that it is one teaspoon is more a function of the huge human resource base(that everyone tom toms about and why Consumer good companies want to be present in India) and less a funtion of the consumption patterns. Using this figure as reference point may not be an accurate thing and can lead to skewed opinions about the state of the Wine Industry in India.

Posted by: Oenophile on October 6, 2006 2:01 AM
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